How to Harness the Power of the Internet and Dig Deeper than Most 1. Use '+ Name' To Find Your Prospect Name on Social Sites The '+' is a basic search operator that forces Google to look just for a particular term. You want to use it when you're looking for terms that it would normally ignore. 2. Use 'site' To Find Prospect Data on One Website The 'site:' operator forces Google to only search in one domain. That means if you use it to search for terms at www.rcatoronto.com you're only going to see results if those words appear on that site. 3. Use 'filetype' To Find Whitepapers and PDFs Your Prospect Is Creating The operator format for finding a pdf (or any other file type) is “business name” filetype: pdf. This tells Google to look for your prospect's company name within any document that has the filetype of .pdf. 4. Use '#..#” To Find Prospect Information With in a Date Range The date range operator allows you to tell Google that you only want to look at documents that have shown up on the web between certain year ranges. To use it, place it at the end of one of your other search terms. Example − RCA site: rcatoronto.com 2007..2008 5. Use '+’ To Find Forums and Blogs in Your Industry Forum + commercial real estate − blog + commercial real estate 6. Use Quotations to Find Email Addresses You may have to do a little digging, but you'll find what you're looking for. Type in “@microsoft.com”. The first thing you'll see is the website. But as you scroll down you'll start seeing Microsoft highlighted in the search results. 7. Use 'allintitle' and 'intitle' To Find Prospect Data on Specific Pages The 'allintitle' and 'intitle' operators restrict Google's searches to keywords that show up in the title of a web page. 8. Use 'related' To Find Additional Customers The 'related' operator tells Google to look for pages that are similar to the one that you're searching for. You'd use this operator in one of two situations. First, if you know that you have prospects in a certain vertical market, but you want to find others (of course you do!). And second, if you're looking to see what the competition is up to – either yours or your prospects. 9. Use 'allinurl' To Find Prospect's Websites The 'allinurl' restricts Google to looking in the URL of a page – that is the domain or the words between www. and .com. 10. Use 'better than' To Find New Prospects Here's a unique search term that ALMOST NO ONE uses. In fact this isn't really a Google search term at all. It's a way of searching for information based on how people communicate | 
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